In today’s competitive digital world, understanding user behavior on your website is key to success. Google Analytics GA4 is the latest version of Google’s web analytics platform, and it offers several powerful tools to help website owners track and analyze website performance more effectively. If you're still using the older Universal Analytics, now is the perfect time to upgrade to GA4. But how exactly is GA4 useful, and why should you make the switch? Let’s dive into its features and benefits....